Published 10. Apr. 2020

Online Connections: A New Normal For Online Events

Online events are becoming the new normal as people start to adhere to social distancing rules and limit physical interactions.
General
Online Events
Online Networking

Events are considered ubiquitous in most industries, especially those that focus on B2B. In-person events and conferences have always been seen as the most effective way to build and connect with other decision-makers.

However, the current global pandemic with COVID-19 has forced physical events to a screeching halt. But the temporary halt of physical face-to-face meetings does not mean the end of business connections.

We understand businesses still need to network and communicate with each other, even though we can’t be in each other’s physical presence. As such, we want to push the boundaries of business conferences by experimenting with online events.

Meeting and Engaging In An Online Space

Unlike web seminars, where it’s often one-sided in terms of engagement, online summits and online conferences can be highly interactive while giving a similar look and feel to physical events.

The current situation regarding COVID-19 has forced everyone to be stuck at home and many executives are struggling to find ways to expand their professional network. Without a means to network and communicate, many organizations are missing out on opportunities to establish business connections.

As such, online events are quickly becoming the means of communicating and networking for decision-makers and industry leaders. Given the bleeding-edge nature of this technology, online events can become the ultimate networking platform for many solution providers and businesses in the future.

Those unfamiliar with online events might be hesitant to jump straight in. Thankfully, today’s online conferences act similarly to conventional conferences and can be highly engaging.

Those attending these online conferences have the luxury of deciding which streams or sessions to attend. And with the help of modern technology, you can engage with speakers via polls, chats, and even live Q&As.

 
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The Same Winning Matchmaking Formula

One of the key factors that make our events unique is our business matchmaking sessions.

With the power of technology, the same formula can be applied to our online events. While you might not be able to give a handshake to potential business partners, you can establish important business connections online through our digital events.

And yes – you will still get keynotes, speaker panels, 1-to-1 meetings, and tailored content pre-and-after the event. The only difference is that everything will be delivered to you online, at the comfort of your home.

Establishing Business Connections Anywhere

With online events, the notion of “being at the right place, at the right time” is out the window.

While the majority of businesses practicing remote working or work-from-home initiatives, online summits will be an indispensable outlet for CEOs, CFOs, and other high-level executives to network with each other while still getting the latest industry insights from thought leaders and influential speakers.

This Is The New (Online) Normal

It can’t be overstated how impactful the effects of COVID-19 has been towards businesses and major industries around the world. The scramble to transition towards digital communications and means of networking is now a priority for many organizations looking to adapt to the situation.

While there’s no denying the power of a meeting someone in person that can spark new ideas and opportunities through naturally engaging conversations. Due to the viral nature of COVID-19, the way face-to-face meetings are done will have to change, at least for now.

It will take some time before people are confident enough to be part of major physical events. However, just as one door closes, another (online door) opens and these online events will be the main outlet for people who are still keen to network with other executives and gain the latest industry insights.

Meet decision makers in your target group virtually with Leads-as-a-Service (LaaS). Read our case studies here.