Can CXOs Harness The Power of Clubhouse?

Clubhouse, a social media platform, is currently making waves around the world as the latest silicon valley success with everyone from Mark Zuckerberg to Oprah making their appearance on the app.

For c-level executives (CXOs), Clubhouse can be a powerful tool for business growth when used effectively. There’s potential for it to be a platform to learn about emerging technologies, fringe strategies, solutions, and even learn new skills.

In this article, we’ll go through some tips to effectively use the platform and ensure that you’re not missing out on the hottest social media app.

Clubhouse: A Quick Recap

If you’re well-versed in Clubhouse, then go ahead and skip this part. If you do not know anything about Clubhouse, here are some important points to be aware of:

• It’s a voice-only social platform that lets users create rooms and start conversations.
• Users can join rooms and participate in conversations.
• Each room will have moderators to oversee conversations.
• It’s an invite-only app, which means you need to be invited to join.
• It’s only available in iOS but an android version is being developed.

How To Harness Clubhouse

Now that you have a basic understanding of Clubhouse, how or why should you use Clubhouse?

While it is still in its infancy, Clubhouse does offer tangible short-term and long-term business gains that other social media platforms do not. As a business or organization, it’d be wise to take advantage of what the app has to offer, especially now with people such as Elon Musk being part of it.

Expanding Your Business Network

At face value, Clubhouse might not guarantee success for your business goals, however, it can be a valuable tool to expand your network and open up opportunities for growth and potential partnerships.

Once you’ve secured an invitation, experiment with the platform and follow different clubs, join rooms and connect with people that could be cultivated into networking opportunities for your organization or a source for valuable insights and inspiration.

The app has seen high-profile figures joining and engaging consistently, making it a vibrant platform for decision-makers to network with peers, work with visionaries, and maybe even be inspired by like-minded leaders.

A Place For Knowledge Sharing

At its core, Clubhouse is about sharing. Be it sharing information, ideas, or insider knowledge, the app provides a great place for insights from industry peers that otherwise might not be easily accessible.

Of course, it doesn’t compare to tailored industry events or virtual networking sessions for businesses, it is still a hotbed for CXOs to share their findings, engage in discussion on industry trends, and gain unique perspectives from other c-levels.

Whether it is about marketing, AI, finance, or even business transformations, there are a wide variety of topics and rooms that you can explore and learn from to help you solve or strengthen your business.

Huge Pool of Talent and Recruitment

As you visit rooms and join in discussions relevant to your industry, you’ll come across people with the skills and experience that your business might need. Given the exponential growth of Clubhouse’s userbase, this makes it a valuable platform for talent resources and recruitment.

There have been many cases of recruiters utilizing the app by finding talents through networking in the chat rooms or just setting an impromptu interview on the spot. During Elon Musk’s infamous interview on Clubhouse, he used the opportunity to promote NeuraLink and went on to encourage engineers to apply to his company, highlighting the instantaneous interaction that you can have on the app.

Finding the right people can be as easy as joining a room and mentioning that you are looking for people to help with your business. Within minutes, you’ll be receiving messages from talents and the services that they offer.

What The Future Holds For Clubhouse

While Clubhouse is definitely the buzzword for many right now, its future as a pillar of business networking is still in question. There are tons of potential within the app, but also numerous issues that still need resolving.

Some of those issues include a better method to filter audiences, a better system to moderate, and most importantly, the security concerns over data and audio leaks.

Whether or not Clubhouse will become a super-aggregator remains to be seen but the potential is there. With the developers looking to improve the platform by adding creator tools and quality-of-life improvements, the app can be a powerful tool in the hands of C-level executives in the future.