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Why Management Events Is Our Most Important Partner

Keto Software’s Challenge

A small Finnish company, Keto Software, needed a suitable partner to support its expansion into new markets, particularly in the UK and DACH regions. To succeed, it needed to enhance its brand visibility beyond Finland and connect with key decision-makers in large companies.

Solutions Results
332 pre-qualified meetings with decision-makers from 5 countries.
  • The CEO himself attended 95 meetings and had a 50% follow-up rate.
  • Signed a deal with a decision-maker after rekindling the relationship after 5 years.
Opportunities to directly connect with C-level decision-makers at in-person networking events.
  • Closed a deal with a UK company 3 months after the introductory meeting.
  • Renewed with Management Events in 2023 for a 3-year deal.

Dive Deeper: Get the Full Case Study