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First meeting to closed deal in less than a month

Equinix’s Challenge

The biggest challenge for Equinix is acquisition. The constant hurdle is in getting a first meeting with a target company. After that, it’s about finding the right person within the decision-making unit to speak to.

Solutions Results

730+ meeting all markets, including 88+ meetings in the Netherlands in 2024.

Attended 4 in-person networking events in 2024.

Presented a keynote session at an in-person executive networking event in the Netherlands.

Hosted a roundtable discussion with CxOs.
  • Secured numerous deals via networking events and 1-to-1 meetings using ME Matchmaking since 2011.
  • Establishing thought leadership among target audience.
  • Consistency in nurturing professional relationships between Equinix's C-level executives with decision-makers in their target companies via networking events and 1-to-1 meetings.

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