Published 13. Aug. 2015

Industrial Manufacturing in Europe Zeroes In on Customer


By Susanna Bell


Improving customer experience has risen in importance for the largest industrial manufacturing organizations in Europe. According to the Management Events recent survey, 56% of the decision makers quizzed are investing in customer-oriented product and service development.

35% will invest in customer relationship management solutions. Customer service is also a reason to invest in the internet of things for 26% of organizations polled.
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Management Events Surveys, part of Management Events Group, provides actionable insights for business decision makers, helping them to gain better understanding of the near future challenges and opportunities.

Annually, we survey over 20,000 decision makers online and interview an equivalent number of senior executives in person. We produce more than 200 reports a year including insights into strategic development initiatives, investment actions and C-level priorities.