Evolving With The New Normal: Post-COVID-19 Survey

Management Events conducted a survey recently to learn how European businesses are adapting to the regulations that thousands of our EU delegates and solution providers are facing during our transition from physical to virtual events.

The responses highlighted a more concentrated effort from businesses to network in a socially distanced manner.

A major trend based on our survey shows that many would prefer to conduct meetings or attend events virtually as 70% are encouraged to not attend physical events in an effort to maintain social distancing.

Less than 30%, however, are interested in attending events that are related to their fields.

Engaging Decision Makers

One of the biggest concerns for virtual-based platforms has always been the absence of powerful face-to-face conversations that keep attendees engaged.

To maintain this social connectivity, Management Events introduced a variety of interactive elements that keeps our events engaging during an online networking session, such as Campfire sessions, roundtable and panel discussions, and matched 1-2-1 meetings.

Keep an eye out for our upcoming 2021 events for some of the exciting elements we have prepared, and take a look at our new format of C-level networking in the virtual space, connecting you to 20,000 top decision makers and 2,500 solution providers.

Moving Forward With Virtual Networking

Due to travel bans placed by the EU, as many as 80% of our respondents shared that their organization has placed restrictions towards international traveling. However, with fewer travel costs, businesses might be more willing to explore new streaming technology/virtual platforms to replace their networking strategies.

While there were interests by our respondents to attend smaller/intimate events, many chose to remain safe and practice social distancing by preferring to work from home as much as possible and network with other top-level decision makers through online or virtual applications.

Embracing The New Normal

The pandemic has shifted the way solution providers and organizations create business opportunities through event networking. As European companies continue to adopt more innovative solutions and technologies to further achieve their organizational goals, we expect to see virtual networking to be the new normal for years to come.