Published 03. Jun. 2019

Digitalization's Effects on Business Security and Advancement

No matter how organised and secure your data is, it will fail to fuel expansion and innovation without effective analysis and use. Combining the new push for digitalisation with a paradigm shift in human thinking allows firms to expand into the new high-tech reality.
IT Management

With an increasing focus on data management and security now and into the future, digitalization takes the reins on how companies and organizations do everything from protect client information to develop future business objectives. When it comes to data storage and security, Iron Mountain tops the list of companies to watch. Anton Obbens, Director of Information Governance and Digital Solutions shared the correlation between technological advancements and how data and its analyzation drive changes to how clients both view and handle their information. Iron Mountain will be attending as a solution provider at our upcoming 600Minutes Future IT in The Netherlands.

The push towards a more digitized world encourages change for the better across all aspects of businesses. Data is both an intrinsic part of the service provided and the source of necessary guidance for future innovations and expansion.


Digitalization of data provides the opportunity to use it more successfully either through personal understanding and analysis or in conjunction with modern AI and machine learning systems.

Better, Smarter, Faster, and More Agile

Automating most processes boost speed, function, and flexibility. With today’s agile AI (Artificial Intelligence) and ML (Machine Learning) computational possibilities, that idea is even more concrete. Ultimately, the purpose of these improvements is to provide clients with the ability to store and use their own data much more efficiently and beneficially than ever before. It is a process that focuses on companies’ abilities to serve their own customers more fully.

Puts Control Back in Company Hands

Storing and securing data, which is a large part of what Iron Mountain does, are of primary importance throughout most industries. However, while maintaining strict safety and compliance, it is equally important for companies and organisations to have complete access to their own data. If it existed on hardcopy, they could send a file clerk to grab a folder out of the stacks. Digital information (contracts, video, speech etc.) require a cloud-native Content Services Platform like InSight. This platform allows you to automatically classify, extract and enrich physical and digital content so that you are ultimately in full control of both your structured as well as your unstructured data. This can help you in mining your data to uncover new revenue stream opportunities and cost savings.

What Anton Obenns calls “dark data” can now be brought out into the light in a way that helps the owners use it for innovation and growth. The ability to do this makes it possible for companies to tweak their products, services, and practices for maximum effect and profits.

Alignment with Emerging and Growing Technology 

Although artificial intelligence systems have existed in one form or another throughout the years, AI has emerged as one of the fastest growing sectors of technology. The expectation for use is projected to expand to 85% by 2020 in a quoted study conducted by EY. This fast adoption of innovative systems requires digital data to both operate and expand. Both Big Data shared information, and in-house information work with AI systems to deliver more efficient and affordable business solutions.


While most of the world’s business entities and other organisations are on board with why digitalization makes sense, some challenges still exist when it comes to the time needed to implement best methods. The technology to back up the process exists and continues to expand, forcing the people controlling the changes to catch up.

Security and Regulations

After the EU instituted the GDPR as a way to control how digital data gets handled around the world, other possible regulation and security measures can follow suit. Anton Obbens believes these types of steppingstones in the digitalization process are one part of a collection of things that will be true game changers in future business.

Willingness to Innovate and Shift Systems

The question arises whether individual organizations have the right people at the top fuelling the new focus on digital data and innovation. After all, it is ultimately those in charge who make decisions that affect so much of the day-to-day function of a company or team.

At this point, only the most old-fashioned CEOs and project leaders cling to non-digitalization as the best practice for their group. The decisions about how to make the changes can still create roadblocks. Full-service solutions like Iron Mountain help. The realization that digitalization leads to greater efficiency and higher levels of long-term success usually sway the last holdouts to the modern side.

Too Much Focus on Technology Instead of People

As indicated by the difficulty found when certain people in an organisation gets blocked by the ‘how’ of digitizing data, Anton Obbens believes that ‘the biggest threat to the march of progress is the progression of available technology itself.’ So much attention is given to more powerful computers, artificial intelligence, and the capabilities of machine learning that the process sometimes forgets about the people involved. He states emphatically that, “digital transformation is about people, organization and culture.”

The more information a company has about their customers, and the easier it is to access and use that data, the more likely they are to understand and cater to what their customers want. Iron Mountain uses these same methods to create a highly desirable collection of services for business targets who want security through digitalization above all else. In turn, they provide compliance, a focus on customer service, and a profitable level of comfort to existing and future customers and clients.


The digitalization of data uses the latest available and emerging technology to provide some of the oldest and most important aspects of running a business today. These include the knowledge of how to expand and grow successfully and an understanding of what a target market needs to trust and do business with them. Using the process and benefits of digitalization with a specific focus on people creates a powerful way to improve strategies for future success.


Iron Mountain  will be attending 600Minutes Future IT in The Netherlands on the 5th of June 2019.