Digital Transformation

Digital at the Heart of the Strategy: Data-Driven, Customer-Centric and Future Proof

The chance to exchange thoughts and ideas with your fellow business leaders might be the extra boost your organization needs. At the event, we bring together the needs of top decision makers and the offerings of solution providers, generating business opportunities for both parties.

April 21 - 28, 2022



Stefan Stroh has graduated from TU Darmstadt receiving a Degree in Mechanical Engineering. While being promoted to Partner at PwC Strategy&, Stroh was responsible for the transport and logistics division in Europe, the Middle East, and Africa. Since spring 2017 however he has been Chief Digital Officer of Deutsche Bahn, being in charge of the design and implementation of DB's digital strategy across all Business Units, the development of DB´s digital Eco-system and the set-up of a portfolio of new digital business models in the mobility, logistics and infrastructure Sector.

Stefan Stroh

Chief Digital Officer
Deutsche Bahn AG

Keith Anderson

Digital Transformation and Organisational Development
Robert Bosch GmbH

David Toborek

Head of Digital

Featured Sessions

Leadership presentation : People & Culture | The Most Critical Part to Successful Transformation
In this keynote and Q&A we will welcome Keith Anderson to discuss the importance of getting people & culture elements of digital transformation right and the challenges that organizations face to creating culture of innovation that allow for effective change within. Keith has over 15 years experience in IT and Digital Transformation & Organizational Development, focusing especially on the language and culture side.
Speaker: Keith Anderson - Robert Bosch GmbH
Panel discussion : The Evolving Role of the CxO in Digital Transformation
In this panel discussion three different CxO's will discuss and share their insights on their digital transformation strategies. How to align different strategies? How to keep up in an ever changing environment and Lessons Learned from different perspectives.
Speakers: David Toborek - EAT HAPPY GROUP, Stefan Stroh - Deutsche Bahn AG
Event Themes

In Discussion

The Evolving Role of the CxO in Digital Transformation

It is all about putting the customer first | The Impact on Customer Experience

People & Culture | The Most Critical Part to Successful Transformation

The Data-First, Customer Driven Approach: Using AI-enabled Technology to Thrive

Event Partners

Solution Providers


Next steps: Innovating through Disruption
Enterprise Agility: Shaping Business Strategy and Streamlining Operations
Accelerating the Journey into Cloud
Rebooting and Reshaping the Risk and Cybersecurity Landscape
Improving Operational Scalability and Flexibility: Applying AI, Automation and Other Exponential Technologies


Jens Brodowski
RWE Renewables GmbH
Clare Hickie
Marco Lambrecht
Zendesk (DACH)
Johann Hofmann
MR Maschinenfabrik Reinhausen GmbH
Jekaterina Cechini
Berliner Verkehrsbetriebe BVG
Jan-Peter Hazebrouck
Deutsche Telekom Services Europe SE