6th Annual European Strategy Forum Retail

Retail reimagined: converging innovation, experience and technology

The biggest B2B retail event in Europe, the annual European StrategyForum Retail, is back! This year, we are connecting key industry leaders from all over Europe who are keen to improve their retail processes and customer experience for the new digital decade. These invest-ready retail decision makers are coming with key investment plans for improvements to their organizations, and are looking for innovative solutions in areas including customer engagement, market expansion, marketing automation, omni-channel developments, retail digital transformation, e-commerce, strategy consultancy, and more.

Showcase your solutions and network with visionary C-level executives, key decision makers and senior management from the biggest retailers in Europe through our exclusive pre-scheduled face-to-face meetings. Build long-term strategic partnerships and leverage on the ample opportunities of our unique business matchmaking concept at the annual European StrategyForum Retail!

April 14 - 16, 2021

The Netherlands


Gerrit-Jan Steenbergen

Group Retail Technology Director (CIO)
A.S. Watson Group

Jan Willem Schunselaar

Global Head of Retail

Arvid Stenback

Co-Founder & Commercial Director

John Brahim


Steven Mattwig

Managing Director at Parfümerie Akzente GmbH
Douglas Holding AG

Elisabeth Peregi

President and CEO, acting Vice President Sales
KappAhl AB (publ)

Gökhan Denizhan

International Retail HR Director
LC Waikiki

Guillaume Prou

President, Alpargatas EMEIA – Havaianas
Alpargatas Havaianas

Featured Sessions

Keynote : Resetting the Retail Gameboard in Customer Journey: How to Emerge Stronger?
The global COVID-19 pandemic has amplified the need to revamp the face of retail. Since the turn of the year, consumer expectations have transformed radically. There simply are no more “normal” shopping decisions. In this session, our keynote speaker will share with you his journey in overhauling the retail experience that successfully meets their customer's expectations in this new era of shopping.
Speakers:Gerrit-Jan Steenbergen - A.S. Watson Group
Keynote : How to Use AI to Design Campaigns that Grow Category Volume and Profit?
Volume-wise, campaigns are attractive to retailers but typically while 50% of campaigns grow category volume, less than 40% grow category revenue, 50% are unprofitable and less than 20% grow store traffic. In this session, Arvid will demonstrate how 3 major retailers are using AI to plan, adjust, forecast and follow up on campaigns that successfully drive both category volume and profit.
Speakers:Arvid Stenback - Formulate
Keynote : Building a Robust HR in Retail Industry: How Did LC Waikiki Thrive in a Pandemic?
Retailers have been hit hard by Covid-19 trade restrictions, none more so than those without a digital presence. HR departments of retail companies really must support their employees and understand what people are going through. With major transformation and changing employee expectations, retail is heading into the next decade with a lot yet to be figured out.
Speakers:Gökhan Denizhan - LC Waikiki
Event Themes

In Discussion

Revitalising the Future of European Retail :Eurozone Regulations and Standards

Global Retail Industry Trends: Finding Purpose through Challenges

Facing the New Retail Reality: What Changes and What Stays in the EU Retail Scene?

The Renaissance of Physical Retail: Developing the Store of Future

Virtual Retail Experience Post-Pandemic: Make the Bricks Click!

Event Partners

Solution Providers

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