E-Commerce Strategies

E-commerce, an ever-changing industry and the recent pandemic is driving it even faster to change. Every year several new trends come up that will help your business to grow and outdo of your competitors - 2021 is no different. To create a greater customer engagement and stay ahead of competition, the online-retail sector is adapting new strategies for the post-pandemic world, bringing brands to life in new ways.

Are you seeking for solutions in areas such as sustainability, omni-channel buying, cross-border selling, game-changing technologies, convenience, and personalization, and more? Join top executives and C-suites at the E-Commerce Strategies. Exchange thoughts and solutions and network with visionaries from the biggest online retailers. Do not miss our 1-2-1 virtual sessions, to showcase your products and solutions with leading decision makers this September 2021!

September 15, 2021

The Netherlands


Sofia Ulver

PhD and Speaker on Social Trends in Consumer Society
Lunds Universitet

Jori Ebskamp

Sustainability Lead

Giovanni Colauto

De Bijenkorf

Joel Groen

E-commerce Director

Featured Sessions

Keynote : The explosion of social commerce
Sofia will go deeper into the aspects, do's and don't within omnichannel shopping. She has spent two decades looking into marco and micro consumption trends connected to changes and shifts in society locally and globally. This interview will give you more insight into th 'why' behind customers' changing needs and wants and how this influences the businesses.
Speakers:Sofia Ulver - Lunds Universitet
Panel discussion : Walk the sustainability talk: can green consumerism, profitability and convenience go hand in hand?
This panel discussion will cover the challenges at hand looking at sustainability, based on three pillars: Environment, Economic & Customer.
Speakers:Jori Ebskamp - Bol.com
Keynote : Why people and technology are your best assets in times of crisis
Hear from an expert in the field how he is leading and managing the organization during crisis and how COVID has had impact on their e-commerce within the marketplace.
Speakers:Giovanni Colauto - De Bijenkorf
Keynote : Cross-border commerce: a potential growth hack
During this session we will tackle one big challenge; how and if to conquer the international market. Questions on topics such as, whether or not to go cross border and what the implications and benefits are will be answered.
Speakers:Joel Groen - Easytoys
Event Themes

In Discussion

The way to ultra-personalization through leveraging big data analytics and new digital technologies

​ Cross-border commerce: a potential growth-hack

​ Walk the sustainability talk: can green consumerism, profitability and convenience go hand in hand?

​ Leadership in times of crisis and how to shape the future

Staying on top of the trends: Marketplaces, omnichannel shopping and the evolving role of social commerce

Event Partners

Solution Providers
Happy Horizon


Technology trends that will transform the future of E-commerce as we know it: Voice, Video and Virtual Reality
Use your data in order to attain a 360-degree customer view
Which organizational structures will enable employees and support E-commerce objectives?
How do you make sure that the consumer knows and understands your brand in all online channels?
The rise of sustainable E-commerce: what are the best practices?


Robertvan Geffen
Royal Philips
Mirjamvan Oort-Lohuis
Royal Philips
Decathlon Netherlands B.V
ISM ecompany