Beyond Tech Digital Advantage

Digitization is not rocket science, just one solution to a problem

The first Beyond Tech Digital Advantage hits Denmark in March 2021. Join us as we connect leaders within Marketing, IT and Data in top decision-making and senior management positions from top 500 companies in Denmark. Discover how emerging technologies are changing the business landscape and how to strategically utilize data and collaborate across your organization to create a winning digital strategy.

Exchange ideas and experiences by connecting with like-minded peers who drive digital innovation and determine the digital direction. Take part in group discussions and gain insights from top-level keynotes across industries. By pre-scheduled 1-to-1 meetings with relevant solution providers we enable you to build strategic partnerships and get insights for boosting digitalization and generate concrete business value across your organization - now and for the future.

March 18, 2021

Denmark

Speakers & Chairperson

Fredrik Östbye

Group Vice President, Head of FutureLab
Grundfos Holding A/S

Lars Monrad-Jensen

Head of Omnichannel Communications
TDC Group

Yngvar Ugland

Consumer Technologist and Executive Vice President, DNB NewTechLab
DNB ASA

Peter Cabello Holmberg

SVP CIO
Pandora A/S

Ashok Kalyanswamy

CIO
Saxo Bank A/S

Event Attendees Include

Delegates
LEO Pharma A/S
Head of Global Digital Marketing and Engagement
TDC Group
Head of Omnichannel Communications
Kvadrat Holding
Senior Vice President Marketing
Egmont A/S
Head of Data & Insight hos Egmont Publishing
YouSee A/S
Senior Director, Customer Experience & Process Management
Saint-Gobain Distribution A/S
E-commerce Manager
Pandora A/S
SVP CIO
Saxo Bank A/S
CIO
Event Themes

In Discussion

Digital strategy to competitive advantage: move the needle towards value creation

Omnichannel data model: supercharge e-commerce offering and boost offline conversions

The pursuit of sustainability through wise digital advance

Busting silos and driving innovation - bold steps towards organization-wide deployment

Boost your Digital Transformation with the help of data and emerging technologies

Event Partners

Solution Providers
Columbus A/S
Bisnode Danmark A/S

Themes

Competing in the global experience-driven economy
Journey from customer service to customer success
Mastering the powerful combination of data, tech and creativity
Customer engagement essentials: personalizing the journeys and humanizing your brand

Speakers & Chairperson

Peter Faaborg-Andersen
Nilfisk
Claus Rødgaard
Nilfisk
Magnus Bach
Vestas Wind Systems A/S
Lars Gudbrandsson
Bonnier Publications
Samuel Scott
The Drum
Casper Schädler
Oracle
Interested In Our Event?

The Digital CMO: A New Reality of Marketing

The marketing technology landscape continues to evolve at a rapid pace and it is up to chief marketing officers (CMOs) to keep organizations on track with the right emerging technologies. With technologies such as Big Data, AR/VR, and robotic process automation (RPA) becoming essential tools for marketing strategies, it’s important for CMOs to be aware of current and future trends of emerging technologies.

With our trend report, The Digital CMO: A New Reality of Marketing, you will gain actionable insights on the key emerging technologies that marketing leaders from the top 500 companies are prioritizing. Stay ahead of the industry with our special feature on the Marketing trends of 2020.

Here are the report key takeaways:

  • BIG DATA BREAKDOWN

Data analytics and management continue to be the fundamental consequences for the new marketing landscape and harnessing its potential is a key priority for CMOs.
  • REAL-WORLD RPA

Robotics Process Automation (RPA) technology will help increase the productivity and efficiency of marketers as repetitive day-to-day tasks are becoming automated.
  • POWER OF IoT

The arrival of IoT marks better interconnectivity between brands and customers, allowing for endless opportunities to send the right message at the right time, on the right device.
  • VIRTUAL AND AUGMENTED REALITY

Virtual reality (VR) and augmented reality (AR) technology will redefine the way CMOs disseminate brand information, interact with customers, the overall customer experience.
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