600Minutes Marketing and CX

Optimizing Digital Experience For Increased Business Growth

600Minutes Marketing and Digital Experience is back in Denmark for another riveting session on the latest digital marketing trends. Join us for a gathering of the biggest leaders in marketing, ranging from CMOs and C-level executives to top decision makers and senior management from leading organizations in the industries.

Grab this opportunity to gain smarter insights on how businesses are creating next-generation digital customer experience, including delivering personalization campaigns and maximizing AI marketing technologies. Build long-term partnerships through face-to-face meetings with invest-ready business leaders, who are looking for solutions in social media marketing, personalized customer experience, marketing automation, customer data management, and more!

January 27, 2021

Denmark

Speakers & Chairperson

Kasper Jerlang

Head of Global Digital Marketing and Engagement
LEO Pharma A/S

Lars Monrad-Jensen

Head of Omnichannel Communications
TDC Group

Sanne Vincent

E-commerce Manager
Saint-Gobain Distribution A/S

Event Attendees Include

Delegates
LEO Pharma A/S
Head of Global Digital Marketing and Engagement
TDC Group
Head of Omnichannel Communications
Kvadrat Holding
Senior Vice President Marketing
Egmont A/S
Head of Data & Insight hos Egmont Publishing
YouSee A/S
Senior Director, Customer Experience & Process Management
Saint-Gobain Distribution A/S
E-commerce Manager
Event Themes

In Discussion

Which competencies are needed for the future CMO?

Merging online and offline for meaningful customer engagement

Customer-centric and data driven Marketing and CX

Marketing Analytics and personalising the customer journey

Event Partners

Solution Providers

Themes

Competing in the global experience-driven economy
Journey from customer service to customer success
Mastering the powerful combination of data, tech and creativity
Customer engagement essentials: personalizing the journeys and humanizing your brand

Speakers & Chairperson

Peter Faaborg-Andersen
Nilfisk
Claus Rødgaard
Nilfisk
Magnus Bach
Vestas Wind Systems A/S
Lars Gudbrandsson
Bonnier Publications
Samuel Scott
The Drum
Casper Schädler
Oracle
Interested In Our Event?

The Digital CMO: A New Reality of Marketing

The marketing technology landscape continues to evolve at a rapid pace and it is up to chief marketing officers (CMOs) to keep organizations on track with the right emerging technologies. With technologies such as Big Data, AR/VR, and robotic process automation (RPA) becoming essential tools for marketing strategies, it’s important for CMOs to be aware of current and future trends of emerging technologies.

With our trend report, The Digital CMO: A New Reality of Marketing, you will gain actionable insights on the key emerging technologies that marketing leaders from the top 500 companies are prioritizing. Stay ahead of the industry with our special feature on the Marketing trends of 2020.

Here are the report key takeaways:

  • BIG DATA BREAKDOWN

Data analytics and management continue to be the fundamental consequences for the new marketing landscape and harnessing its potential is a key priority for CMOs.
  • REAL-WORLD RPA

Robotics Process Automation (RPA) technology will help increase the productivity and efficiency of marketers as repetitive day-to-day tasks are becoming automated.
  • POWER OF IoT

The arrival of IoT marks better interconnectivity between brands and customers, allowing for endless opportunities to send the right message at the right time, on the right device.
  • VIRTUAL AND AUGMENTED REALITY

Virtual reality (VR) and augmented reality (AR) technology will redefine the way CMOs disseminate brand information, interact with customers, the overall customer experience.
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