600Minutes Future Customer Journey

Customer Centric Culture - How to enhance the customer journey with cross functional collaboration

600Minutes Future Customer Journey is back virtually this year with insights on new innovations and solutions that are impacting the future of consumer engagement. Get inspired by the latest marketing technologies, trends and strategies to drive organizational growth and development. Our exclusive virtual networking event offers virtual 1-to-1 meetings with top-level chief executives and key decision makers from leading Swedish organizations in the industry. Gain insights and business opportunities at our must-attend 600Minutes Future Customer Journey!

September 30 - October 02, 2020


Speakers & Chairperson

Mikael Lenneryd

Apoteket AB

Leo Heijbel


Anna Andersson

Head of Guest Engagement
Filmstaden AB

Robert Elliot

Oracle CX Marketing Sales Executive

Jo O'connor

Principal Solutions Consultant
Adobe Systems Nordic AB

Linda Öhling

Head of Customer Experience
Trygg-Hansa Försäkringsaktiebolag

Nina Lindhé

Acting Private Market Manager
Trygg-Hansa Försäkringsaktiebolag

Event Attendees Include

Filmstaden AB
Head of Guest Engagement
Stadium AB
Customer Service Manager
Head of Sales and Customer Service
Pågen AB
Sales Director
Rusta AB
Head of Customer Service & Operative Manager Club Rusta
Fortum Power & Heat AB
VP Customer Service
Länsförsäkringar AB (publ)
Trygg-Hansa Försäkringsaktiebolag
Head of Customer Experience
Danske Bank 
Marketing Manager and Senior Project Manager Business Development, Sales & Customer Engagement
PostNord AB
Marketing Director
Stora Enso AB
Head of Digital Customer Technology
Dustin AB
Head of Marketing Planning
PostNord AB
Service Delivery Manager
Apoteket AB
Telia Company
Head of Customer Engagement Processes & Process Owner
ICA Försäkring
Head of Customer Service
Event Themes

In Discussion

Improving Marketing Automation by the use of Machine Learning - achieve a personalized customer experience

Managing Customer Loyalty - the impact of OMNI-channel and touchpoints

How AI is shaping the fundamentals of Customer Service - embracing new technologies to boost the customer experience

Mastering the customer experience with an agile framework

The Next Normal: Getting back into the driver’s seat post-COVID 19

Event Partners

Solution Providers

Spotlight Videos



Merging digital and physical for meaningful customer engagement
Driving customer success through connecting employees and customer experience
Creating an agile combination of intelligent automation and the human connection
What does it take to create and lead a data-driven marketing organization and strategy?
Analytics - Take control of the customer journey

Speakers & Chairperson

Henrik Sörstedt
Lindex AB
Haleh Moradi
Nordea Bank AB
Björn Thunström
BDR Thermea
Linda Wetterborg
Johan Ydring
TUI Nordic
Axel Schaefer
Adobe Systems Nordic AB
Interested In Our Event?

The Digital CMO: A New Reality of Marketing

The marketing technology landscape continues to evolve at a rapid pace and it is up to chief marketing officers (CMOs) to keep organizations on track with the right emerging technologies. With technologies such as Big Data, AR/VR, and robotic process automation (RPA) becoming essential tools for marketing strategies, it’s important for CMOs to be aware of current and future trends of emerging technologies.

With our trend report, The Digital CMO: A New Reality of Marketing, you will gain actionable insights on the key emerging technologies that marketing leaders from the top 500 companies are prioritizing. Stay ahead of the industry with our special feature on the Marketing trends of 2020.

Here are the report key takeaways:


Data analytics and management continue to be the fundamental consequences for the new marketing landscape and harnessing its potential is a key priority for CMOs.

Robotics Process Automation (RPA) technology will help increase the productivity and efficiency of marketers as repetitive day-to-day tasks are becoming automated.

The arrival of IoT marks better interconnectivity between brands and customers, allowing for endless opportunities to send the right message at the right time, on the right device.

Virtual reality (VR) and augmented reality (AR) technology will redefine the way CMOs disseminate brand information, interact with customers, the overall customer experience.
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