FutureCustomer Experience, Sales and Marketing

Transforming the Customer Experience Journey

FutureCustomer Experience, Sales and Marketing is back with insights on new technologies and solutions that are transforming the future of customer journeys. Get inspired by the latest marketing innovations, rising trends and best strategies to drive your organization’s progressive growth. Our exclusive virtual conference also offers unique peer-to-peer virtual networking sessions to connect with top-level chief executives and key decision makers from leading organizations. Explore insights and business opportunities virtually at our must-attend FutureCustomer Experience, Sales and Marketing!

September 16, 2020

Germany

Speakers & Chairperson

Jan Schemuth

Geschäftsführer
The Retail Performance Company GmbH

Rocco-Mario Radke

Leiter Digitalberatung
T-Systems International GmbH

Richard J. Self

Research Fellow, Senior Lecturer in Governance of Advanced and Emerging Technologies
University of Derby

Elektra A. Kountouris

Vice President Global Marketing & Communication
Schaeffler AG

Marina Sverdel

Domain Owner Omnichannel Customer Experience
METRONOM GmbH

Event Attendees Include

Delegates
bonprix Handelsgesellschaft mbH
Head of Online Marketing Intelligence /SB-MK-MI
Karstadt Sports GmbH
Head of CRM
WSW Wuppertaler Stadtwerke GmbH
Head of Corporate Communications & Strategic Marketing
Karstadt Sports GmbH
Head of Marketing
Villeroy & Boch AG
Marketing Director
1&1 Internet SE
Head of Customer Performance Management
Roche Deutschland Holding GmbH
Head of Marketing Labordiagnostik
Fraport AG
Head of Marketing
Event Themes

In Discussion

Personalized online marketing in times of e-privacy

AI and Augmented / Virtual Reality in Marketing

Predictive Analytics and Machine Learning in the Heart of the Customer Journey

Still Marketing or already Sales?

Media Mix Modelling - Where are the limits?

Event Partners

Solution Providers

Themes

From customer journey to customer success - with predictive analytics?
How do we connect the different marketing channels?
Multichannel content marketing - how to connect online and offline?
Personalized online marketing in times of e-privacy
Organizing a sales force with people and AI

Speakers & Chairperson

Samuel Scott
The Drum
Georg Schmitz-Axe
Deutsche Telekom AG
Daniel Steinberg
E.ON Digital Technology GmbH
Viktoria Kirchmaier
HUGO BOSS AG
Stefankai Spoerlein
Bayer Vital GmbH
Jan Schemuth
The Retail Performance Company GmbH
Interested In Our Event?

The Digital CMO: A New Reality of Marketing

The marketing technology landscape continues to evolve at a rapid pace and it is up to chief marketing officers (CMOs) to keep organizations on track with the right emerging technologies. With technologies such as Big Data, AR/VR, and robotic process automation (RPA) becoming essential tools for marketing strategies, it’s important for CMOs to be aware of current and future trends of emerging technologies.

With our trend report, The Digital CMO: A New Reality of Marketing, you will gain actionable insights on the key emerging technologies that marketing leaders from the top 500 companies are prioritizing. Stay ahead of the industry with our special feature on the Marketing trends of 2020.

Here are the report key takeaways:

  • BIG DATA BREAKDOWN

Data analytics and management continue to be the fundamental consequences for the new marketing landscape and harnessing its potential is a key priority for CMOs.
  • REAL-WORLD RPA

Robotics Process Automation (RPA) technology will help increase the productivity and efficiency of marketers as repetitive day-to-day tasks are becoming automated.
  • POWER OF IoT

The arrival of IoT marks better interconnectivity between brands and customers, allowing for endless opportunities to send the right message at the right time, on the right device.
  • VIRTUAL AND AUGMENTED REALITY

Virtual reality (VR) and augmented reality (AR) technology will redefine the way CMOs disseminate brand information, interact with customers, the overall customer experience.
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