FutureCustomer Experience, Sales and Marketing

Transforming the Customer Experience Journey

FutureCustomer Experience, Sales and Marketing is back with insights on new technologies and solutions that are transforming the future of customer journeys. Get inspired by the latest marketing innovations, rising trends and best strategies to drive your organization’s progressive growth. Our exclusive B2B conference also offers unique peer-to-peer networking sessions to connect with top-level chief executives and key decision makers from leading organizations. Gain insights and business opportunities at our must-attend FutureCustomer Experience, Sales and Marketing!

September 16, 2020


Speakers & Chairperson

Michael Looschen

Vice President Marketing B2B
Deutsche Telekom AG

Sven Hasselmann

Deutsche Bahn AG

Marina Sverdel

Domain Owner Omnichannel Customer Experience

Kim Moke

Executive Director
Stage Consult International

Richard J. Self

Research Fellow, Senior Lecturer in Governance of Advanced and Emerging Technologies
University of Derby

Marcus Casey

VP Digital Business & Customer Experience
Bayerische Motoren Werke AG

Elektra A. Kountouris

Vice President Global Marketing & Communication
Schaeffler AG

Event Attendees Include

bonprix Handelsgesellschaft mbH
Head of Online Marketing Intelligence /SB-MK-MI
Karstadt Sports GmbH
Head of CRM
Rabobank Frankfurt
Chief Commercial Officer
Talanx AG
Head of Best Practice Lab
Rabobank Frankfurt
Head of Marketing
PHOENIX Pharmahandel GmbH & Co KG
Head of Marketing & Communications
Fiducia & GAD
Head of Department Product Management
WSW Wuppertaler Stadtwerke GmbH
Head of Corporate Communications & Strategic Marketing
Head of Customer Service Center Cologne
Karstadt Sports GmbH
Head of Marketing
Villeroy & Boch AG
Marketing Director
Head of Sales Development
Telekom Deutschland GmbH
Professional Senior Accountmanager
1&1 Internet SE
Head of Customer Performance Management
Roche Deutschland Holding GmbH
Head of Marketing Labordiagnostik
Event Themes

In Discussion

Big Data and Data Analytics in the B2B Marketing

Personalized online marketing in times of e-privacy

Crafting a future-proof marketing talent strategy

AI and Augmented / Virtual Reality in Marketing

Predictive Analytics and Machine Learning in the Heart of the Customer Journey

Event Partners

Solution Providers
AB Tasty GmbH


Previous Year
From customer journey to customer success - with predictive analytics?
How do we connect the different marketing channels?
Multichannel content marketing - how to connect online and offline?
Personalized online marketing in times of e-privacy
Organizing a sales force with people and AI

Speakers & Chairperson

Previous Year
Samuel Scott
The Drum
Georg Schmitz-Axe
Deutsche Telekom AG
Daniel Steinberg
E.ON Digital Technology GmbH
Viktoria Kirchmaier
Stefankai Spoerlein
Bayer Vital GmbH
Jan Schemuth
The Retail Performance Company GmbH
Interested In Our Event?

The Digital CMO: A New Reality of Marketing

The marketing technology landscape continues to evolve at a rapid pace and it is up to chief marketing officers (CMOs) to keep organizations on track with the right emerging technologies. With technologies such as Big Data, AR/VR, and robotic process automation (RPA) becoming essential tools for marketing strategies, it’s important for CMOs to be aware of current and future trends of emerging technologies.

With our trend report, The Digital CMO: A New Reality of Marketing, you will gain actionable insights on the key emerging technologies that marketing leaders from the top 500 companies are prioritizing. Stay ahead of the industry with our special feature on the Marketing trends of 2020.

Here are the report key takeaways:


Data analytics and management continue to be the fundamental consequences for the new marketing landscape and harnessing its potential is a key priority for CMOs.

Robotics Process Automation (RPA) technology will help increase the productivity and efficiency of marketers as repetitive day-to-day tasks are becoming automated.

The arrival of IoT marks better interconnectivity between brands and customers, allowing for endless opportunities to send the right message at the right time, on the right device.

Virtual reality (VR) and augmented reality (AR) technology will redefine the way CMOs disseminate brand information, interact with customers, the overall customer experience.
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