600Minutes Marketing and CX

The Rise of the Empowered Customer

600Minutes Marketing and CX is a must-attend virtual event for the latest insights and trends in marketing and customer experience, from emerging marketing technologies to exclusive scoops on creating maximum value through strategic business partnerships. Grab this opportunity to exchange thoughts and ideas through a unique peer-to-peer virtual networking session, and connect with fellow top decision makers, CMOs, and senior executives from the top 500 organizations.

October 28, 2020

The Netherlands

Speakers & Chairperson

Ron Simpson

Founder
The Avocado Show

Greo Belgers

Group Director Marketing
Triodos Bank

Nanet Beumer

Head of Digital
Rijksmuseum

Mark Stadhouders

Head of Marketing Operations B2B
VodafoneZiggo

Nic Huiskes

Head of Marketing Intelligence
Randstad

Tim Scheerboom

Global Director Retention Marketing
Thuisbezorgd.nl/Takeaway.com

Event Attendees Include

Delegates
Score Group
Marketing Manager
Rijksmuseum
Head of Digital
Randstad
Head of Marketing Intelligence
Renewi
Head of Marketing & Communication
VodafoneZiggo
Head of Marketing Operations B2B
Wiltec B.V.
Marketing Manager
equensWorldline SE
Head of Marketing
DAS Juridische Dienstverlening
Marketing Manager
Metro - Makro Cash & Carry
Head of Customer Engagement
Event Themes

In Discussion

Influencer Marketing - A debate about having the right focus and relevance

Changed consumer behaviour due to COVID-19

Agility and leadership: an ever changing marketing function

Marketing revolution: the use of new technologies in a multichannel landscape

Online marketing in times of E-Privacy: use of client data

Event Partners

Solution Providers

Themes

Creating maximum customer experience by leveraging the latest marketing technologies & AI
Improving customer experience with better personalization & targeting
Understanding what your customers communicate is vital, are you really listening and taking action?
The importance of purpose for great customer experience

Speakers & Chairperson

Samuel Scott
The Drum
Paul Poels
Royal Philips
Bill Bien
Signify ( former Philips Lighting)
Egmont Philips
DAS Juridische Dienstverlening
Ine Stultjens
Koninklijke Auping B.V.
Ine Stultjens
Koninklijke Auping B.V.
Interested In Our Event?

The Digital CMO: A New Reality of Marketing

The marketing technology landscape continues to evolve at a rapid pace and it is up to chief marketing officers (CMOs) to keep organizations on track with the right emerging technologies. With technologies such as Big Data, AR/VR, and robotic process automation (RPA) becoming essential tools for marketing strategies, it’s important for CMOs to be aware of current and future trends of emerging technologies.

With our trend report, The Digital CMO: A New Reality of Marketing, you will gain actionable insights on the key emerging technologies that marketing leaders from the top 500 companies are prioritizing. Stay ahead of the industry with our special feature on the Marketing trends of 2020.

Here are the report key takeaways:

  • BIG DATA BREAKDOWN

Data analytics and management continue to be the fundamental consequences for the new marketing landscape and harnessing its potential is a key priority for CMOs.
  • REAL-WORLD RPA

Robotics Process Automation (RPA) technology will help increase the productivity and efficiency of marketers as repetitive day-to-day tasks are becoming automated.
  • POWER OF IoT

The arrival of IoT marks better interconnectivity between brands and customers, allowing for endless opportunities to send the right message at the right time, on the right device.
  • VIRTUAL AND AUGMENTED REALITY

Virtual reality (VR) and augmented reality (AR) technology will redefine the way CMOs disseminate brand information, interact with customers, the overall customer experience.
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