600Minutes Sales, Marketing and CX

Customer Personalization Strategy As A Brand Differentiator

600Minutes Sales, Marketing and CX is bringing fresh insights on new innovations and solutions that are shaping the future of consumer journeys. Get inspired by the latest marketing technologies, trends and best practices to drive organizational growth. Our virtual networking event also offers exclusive virtual 1-to-1 meetings with top-level chief executives and key decision makers from leading organizations. Gain insights and business opportunities virtually at our 600Minutes Sales, Marketing and CX!

October 28, 2020

Finland

Speakers & Chairperson

Hanna Haikonen

Director, Head of Marketing and Growth Support
Varma Keskinäinen työeläkevakuutusyhtiö

Marja Koskimäki

Asiakaspalvelujohtaja
Verohallinto

Mia Ropponen

Vice President, Marketing
Kesko Oyj

Elina Bono

Head of marketing, B2B
Sanoma Media Finland Oy

Hanna-Maija Kiviranta

Head of CX Insights
Elisa Oyj

Ilona Ylinampa

Head of Information Management
Fujitsu Finland Oy

Event Attendees Include

Delegates
Kesko Oyj
Vice President, Marketing
Sanoma Media Finland Oy
Head of marketing, B2B
Varma Keskinäinen työeläkevakuutusyhtiö
Director, Head of Marketing and Growth Support
Konecranes Oyj
SVP Sales & Marketing, Port Solutions
LähiTapiola
Director, Customer Experience
Fujitsu Finland Oy
Head of Information Management
LähiTapiola
Head Of Customer Relationship Experience Development
Veikkaus Oy Ab
Head of Planning - Online Sales & Digital Marketing
Event Themes

In Discussion

Delivering personalized customer experience in an omnichannel environment

Data-driven marketing at the core of successful marketing strategy

Understanding consumer behaviour and values of the next decade

Aligning marketing and sales processes for efficient sales enablement

Event Partners

Solution Providers

Themes

Driving customer success through connecting employee and customer experience
Leveraging customer trust and privacy for competitive advantage
Predictive Analytics and Machine Learning in the Heart of the Customer Journey
Crafting a future-proof marketing talent strategy

Speakers & Chairperson

Samuel Scott
The Drum
Chris Dancy
Mindful Cyborg
Lauri Toivonen
SOK
Salla Ketola
VR Yhtymä Oy
Joonas Tunturi
Terveystalo Oyj
Maija Eklöf
Cargotec Oyj
Interested In Our Event?

The Digital CMO: A New Reality of Marketing

The marketing technology landscape continues to evolve at a rapid pace and it is up to chief marketing officers (CMOs) to keep organizations on track with the right emerging technologies. With technologies such as Big Data, AR/VR, and robotic process automation (RPA) becoming essential tools for marketing strategies, it’s important for CMOs to be aware of current and future trends of emerging technologies.

With our trend report, The Digital CMO: A New Reality of Marketing, you will gain actionable insights on the key emerging technologies that marketing leaders from the top 500 companies are prioritizing. Stay ahead of the industry with our special feature on the Marketing trends of 2020.

Here are the report key takeaways:

  • BIG DATA BREAKDOWN

Data analytics and management continue to be the fundamental consequences for the new marketing landscape and harnessing its potential is a key priority for CMOs.
  • REAL-WORLD RPA

Robotics Process Automation (RPA) technology will help increase the productivity and efficiency of marketers as repetitive day-to-day tasks are becoming automated.
  • POWER OF IoT

The arrival of IoT marks better interconnectivity between brands and customers, allowing for endless opportunities to send the right message at the right time, on the right device.
  • VIRTUAL AND AUGMENTED REALITY

Virtual reality (VR) and augmented reality (AR) technology will redefine the way CMOs disseminate brand information, interact with customers, the overall customer experience.
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