600Minutes Marketing and CX

The Rise of the Empowered Consumer

600Minutes Marketing and CX is the must-attend event to get the latest insights and most recent trends in the industry from emerging marketing technologies such as automation to the exclusive scoop on creating maximum value through marketing and CX partnership. Get the chance to exchange thoughts and ideas through a unique peer-to-peer networking session and connect with fellow top decision makers, CMOs, and Senior Executives of Marketing and Customer Experience from the largest organizations.

October 30, 2019

The Netherlands

Speakers & Chairman

Samuel Scott

Global Marketing Speaker | Columnist, The Drum
The Drum

Joris van der Spek

Lead Customer Experience
De Bijenkorf

Paul Poels

Global Head of Digital Analytics, Optimization and Marketing Effectiveness
Royal Philips N.V.

Alexandra Legro

Hunkemöller International

Jaap de Bruijn

Reputation Manager
Cooperatie VGZ

Bill Bien

former CMO
Signify ( former Philips Lighting)

Egmont Philips

Marketing Director
DAS Juridische Dienstverlening

Aljan de Boer

Trendwatcher & Head of Inspiration

Confirmed Attendees

De Bijenkorf
Director Marketing & Communications
De Bijenkorf
Lead Customer Experience
Royal Philips N.V.
Global Head of Digital Analytics, Optimization and Marketing Effectiveness
Damen Shipyards Group N.V.
Digital Marketing Manager
Head of Marketing Operations B2B
Ahold Delhaize
Vice President Marketing & Format
Hunkemöller International
Cooperatie VGZ
Reputation Manager
The Themes

In Discussion

Understanding how your customers communicate is vital, are you really listening?

How to translate purpose into great customer experience?

Creating maximum customer experience by a marketing & CIO Partnership

Automation by marketing technology and AI for improved personalization

The Sponsors

Solution Providers


Previous Year


Daily Dialogues
Previous Year


Winning Customers in a World of AI, Robots and Automation
Customer Experience is Marketing 2.0
The Secret of a good Customer Journey: the Employee Journey
How do you keep it Personal in a Digital World?
Data as a Foundation for Complete Personalization
Previous Year

Speakers & Chairman

Micha Medendorp
Rituals B.V.
Steve Owen
NXP Semiconductors
Igor Beuker
Trendwatcher & Futurist
Jildert Huitema
Ronald Velten
IBM Nederland B.V.
Markward van der Mieden
Merkenbouwer en auteur ‘Good Business’