600Minutes Marketing and Digital Experience

600Minutes Marketing and Digital Experience dives deep into customer-focused business principles by levereging digital and setting customer intelligence as a strategic priority.

When

November 08, 2017

Where

Clarion Skanstull

Ringvägen 98

Sweden

Speakers

Lisa Bohman

Digital Marketing Manager, Nordic Cluster
Electrolux Hemprodukter AB

Ashkan Fardost

Scientist, global speaker, investor & advisor on all things digital. Industry Leader & Lecturer

Eva Sparr

Vice President Strategic and Tactical Marketing
Ericsson AB

Peter Muld

Chief Digital Officer
ICA Gruppen AB

Jerker Nilsson

Social Media Manager
AB Svenska Spel

Jessica Alm

Head of Group Communications
Sandvik AB

Carolina Nilsson

Head of Digital Channels
Systembolaget AB

Tor Henocksson

Digital Analytics Manager
NCC AB
DELEGATES

Confirmed attendees

Telia Company AB
Global Channel Development Director Cloud & Apps
NCC AB
Head of Digital
Lindex AB
Concept & Marketing Director
Svenska Cellulosa Aktiebolaget SCA
VP Media Relations and Online Communications SCA Group
Ericsson AB
Vice President Strategic and Tactical Marketing
ICA Gruppen AB
Chief Digital Officer
Atlas Copco AB
Global Communication and Brand manager
AB Svenska Spel
Social Media Manager
Sandvik AB
Head of Group Communications
Electrolux Hemprodukter AB
Digital Marketing Manager, Nordic Cluster
Systembolaget AB
Head of Digital Channels
The Themes

In Discussion

Big data 2.0 - enabling data collection

Content marketing - more important then ever

How to provide competence for the digital workplace

The future of customer experience

Transformation of Customer Engagement - do we use the customer's full potential?

The Sponsors

Solution Providers

Workfront
Bright Verksamhetsutveckling
Maverick by Sigma

Previous Year

Spotlight

IBM
PREVIOUS YEAR

Themes

2020 transient but flexible marketing organization
Digitization and business benefits - how do we measure it?
How do we create a personal message to our automated flows?
How has customer behavior and expectations changed because of digitization?
Value exchange in a relationship-building customer contact
PREVIOUS YEAR

Speakers

Robert Arvidsson
Liseberg AB
Stefan Svärdenborn
Trelleborg AB
Linda Nyberg
Svenska Cellulosa Aktiebolaget SCA
Pontus Staunstrup
PostNord AB
Susanne Kaarnimo-Knight
TUI Nordic
Ingela Jerat
NCC AB