600Minutes CMO

600Minutes CMO dives deep into customer-focused business principles by leveraging digital and setting customer intelligence as a strategic priority.

When

September 27, 2017

Where

Spant!

Doctor Abraham Kuyperlaan 3

The Netherlands

Speakers

Alex Terpstra

Directeur Marketing Klantbeleving
ABN AMRO

Frans Leenaars

CMO
TUI Western Europe

Leendert van Delft

Head of Marketing
DHL - Express

Sofie Drijver

Head Marketing NS International
NS Internationaal

Cilesta Van Doorn

Director Marketing, Brand and Communication
Tele2 Netherlands Holding N.V.

Paul Poels

Director of Digital Analytics
Koninklijke Philips N.V.

Daan Noordeloos

Manager marketing & Customer strategies
Transavia

Lies Goezinne

Head of Marketing Insights | Omnichannel
Blokker B.V.

Kristian Valk

Founder & CEO
Hotelchamp

Vincent Hosman

Founder & Country Manager Dutch market
Foodora
DELEGATES

Confirmed attendees

Koninklijke KPN N.V.
Director Regional Marketing
Philips - Consumer Lifestyle
Senior Director Consumer Marketing Beauty
Shell
Loyalty Marketing Manager
DHL - Express
Head of Marketing
Jacobs Douwe Egberts
Marketing Manager
Tele2 Netherlands Holding N.V.
Director Marketing, Brand and Communication
NS Internationaal
Head Marketing NS International
Essent N.V.
Head of Marketing Formula Essent
Nuon N.V.
Head of Marketing Communication
VVV Nederland
Manager Marketing & Business Development
Transavia
Manager marketing & Customer strategies
Menzis
Director Customer Service
Tommy Hilfiger Europe B.V.
Sr Director Central Marketing
Bouwmaat Nederland B.V.
Marketing Manager
The Themes

In Discussion

Generate profit by technological investments - Smart marketing by social, mobile, analytics and cloud

How do you ethically and personally respond the continuous needs of the customer?

Offensive vs. Defensive Strategies: Are you willing to question your business-model to prepare for disruption?

The human touch vs. A.I. & Robotics: Are robots the new marketeers

The impact of Branding: How do you translate strategy to a brand experience

The Sponsors

Solution Providers

Workfront
Etcetera
Valtech NL (was voorheen Efocus, Strategy & Webdesign B.V.)