How to overcome the resistance or fear of taking the digital transformation journey? Stefan Hofmann, Deputy Country Manager at Interoute Austria/Germany, shares his thoughts.
Digitalization is now a determining operational factor for industries and not anymore just an enabling tool, according to Stefan Hofmann, Deputy Country Manager at Interoute Austria/Germany. Nowadays, entirely new business segments and even whole new companies seem to spring up from out of nowhere, creating a name for themselves and taking industry leadership, in just three to ten years.
“Everyone is talking about omnichannel retailing, Industry 4.0, and the Internet of things, hailing each as the ‘next big thing,’” replies Hofmann when asked for his thoughts on trends. “These buzzwords do not merely refer to new technologies, but effective combination of existing technologies and optimizing this fusion for various business segments.” The greatest challenge that CIOs face then is no longer thinking in terms of technology and IT, but in understanding customer requirements and using the knowledge to control sales figures and turnover.
Picking out the retail sector as an example, Hofman shared a four-part illustration on just what can be done with digitalization:
The future looks bright and promising with digitalization, but not all buys into the idea even after so many sectors have already been disrupted. Hofman believes that it’s due to many companies still doing very well with their tried-and-true business models to appreciate the dangers of failing to digitalize, “These companies often resist digitalization because they are still doing reasonably well with a non-digital approach.” Another reason for resisting digitalization is the fear of the efforts required for the radical shift being greater than the reality of becoming obsolete. What organizations must realize is that, ultimately, their massive effort will be more than worth their while, and that there’s really nothing to fear in the presence of proven best practices, and available digitalization consultants and partners.
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