How can organizations cope and thrive in a rapidly changing digital world with its open borders and highly-skilled and demanding individuals? Aditro's Commercial Director Carl-Johan Borgenstam and Account Manager Joakim Batz say start getting to know these individuals.
The digital native customers of the future are going to be demanding and impatient, according to Aditro’s Commercial Director Carl-Johan Borgenstam and Account Manager Joakim Batz, “Because they grew up with technology, they expect for everything to be customizable and individualized, and available ‘Now!'”
How to meet and exceed these expectations?
At Aditro, being a step ahead is important, that’s why the question, “How will forms of employment look in the future?” is often asked. The anticipation of the future being a lot different than today is a major driver in its service development efforts. Its leadership is also fostering cross-organizational innovation, abandoning the old silo route, “There’s a need to see the whole process and make sure that all parts are taken care of and that employees are encouraged to go out of their comfort zone, try new things, and make mistakes.” The following are also implemented:
Inclusiveness is one the main reasons why entrants succeed and is something that established companies can emulate. Their customers are already their product’s ambassadors even before it’s launched since they’re involved in its creation, “Take Wase, as an example, the world’s largest community-based traffic and navigation app. By connecting drivers to each other, they help people to create local communities that are working together to enhance the driving experience for all.”
Cooperation between customers, partners, and stakeholders will create “self-selling” products because their development is based on everyone’s expectations, “No one understands their business better than themselves. As customers and partners know what they want, they will set tougher requirements.”
Finally, established companies have to stop comparing their offerings to competitors similar to them, and instead get inspiration from other types of businesses, “That’s a sure way to get new innovative ideas.”
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